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JOURNAL OF ORGANIZATIONAL PSYCHOLOGY
Motivations for Volunteerism: Implications for Engagement and Recruitment
Author(s): Crystal Saric Fashant, Rebecca J. Evan
Citation: Crystal Saric Fashant, Rebecca J. Evan, (2020) "Motivations for Volunteerism: Implications for Engagement and Recruitment," Journal of Organizational Psychology, Vol. 20, Iss. 2, pp. 47-63
Article Type: Research paper
Publisher: North American Business Press
Abstract:
As demographics and volunteering interests evolve in the United States, nonprofit organizations are refining their engagement and recruitment strategies. This pilot study is uses a mixed method approach to uncover intrinsic motivators for volunteerism, asking 1) what are the primary motivations for individuals to volunteer?; and 2) what can be learned from these motivation factors to help an organization more effectively and efficiently engage and recruit new volunteers? This study suggests three motivations for volunteerism: personal gain, commitment to cause, and education. Considering these motivation factors may help nonprofit organizations provide new ways of engaging and recruiting volunteers.
