Journal of
Marketing Development and Competitiveness
Scholar Gateway
Abstracts prior to volume 5(1) have been archived!Issue 5(1), October 2010 -- Paper AbstractsGirard (p. 9-22)Cooper (p. 23-32)Kunz-Osborne (p. 33-41)Coulmas-Law (p.42-46)Stasio (p. 47-56)Albert-Valette-Florence (p.57-63)Zhang-Rauch (p. 64-70)Alam-Yasin (p. 71-78)Mattare-Monahan-Shah (p. 79-94)Nonis-Hudson-Hunt (p. 95-106) 
JOURNAL OF STRATEGIC INNOVATION AND SUSTAINABILITY
The Internet of Things: Limitless Opportunities for Business and Society
Author(s): Mohsen Attaran
Citation: Mohsen Attaran, "The Internet of Things: Limitless Opportunities for Business and Society," Journal of Strategic Innovation and Sustainability, Vol. 12, Iss. 1, p. 10-29
Article Type: Research paper
Publisher: North American Business Press
Abstract:
The World Wide Web created a connection from computers to networks. The next evolution that followed
connected people to the Internet and to other people. The Internet of Things (IoT) is emerging as the third
wave in the development of the Internet. IoT interconnects devices, people, environments, virtual objects, and
machines. IoT is expected to revolutionize and change the way all businesses, governments, and consumers
interact with the physical world. In the exploding world of IoT, there is much to learn and an overwhelming
amount of research to be done. The objective of this paper is to go beyond the hype and explore basic issues
related to IoT technology, including its promises as well as its pitfalls. This study discusses potential
strategic benefits of this technology as well as its risks and limitations. It highlights its evolving technologies
and trends and their impact on the world of tomorrow. Also, it reviews IoT’s potential economic impact and
explores many factors that may contribute to its successful adoption and deployment. Finally, this study
explores IoT’s potential application in various industries.
