Journal of
Marketing Development and Competitiveness
Scholar Gateway
Abstracts prior to volume 5(1) have been archived!Issue 5(1), October 2010 -- Paper AbstractsGirard (p. 9-22)Cooper (p. 23-32)Kunz-Osborne (p. 33-41)Coulmas-Law (p.42-46)Stasio (p. 47-56)Albert-Valette-Florence (p.57-63)Zhang-Rauch (p. 64-70)Alam-Yasin (p. 71-78)Mattare-Monahan-Shah (p. 79-94)Nonis-Hudson-Hunt (p. 95-106) 
JOURNAL OF STRATEGIC INNOVATION AND SUSTAINABILITY
From Social Entrepreneurship to Sustainable Entrepreneurship: Improving the value chain and marketing of Haitian chocolate
Author(s): Mary Catherine Colley, Cherie Fretwell, Brian Bourdeau
Citation: Mary Catherine Colley, Cherie Fretwell, Brian Bourdeau, "From Social Entrepreneurship to Sustainable Entrepreneurship: Improving the value chain and marketing of Haitian chocolate," Journal of Strategic Innovation and Sustainability, Vol. 12, Iss. 2, pp. 20-38
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Three friends built a scalable, sustainable, social business to help the Haitian farmers, their community, and economy. The case describes how three friends started a chocolate company by building a sustainable social enterprise. Running a business in Haiti takes time and patience, but they have created a sustainable impact as they expand to add production and packaging capabilities while offering ownership opportunities to the Haitian people. We will explain how the company’s strategy fits into the sustainability entrepreneurship model and how they have used this model to become a successful company that grows, produces, distributes, and sells Haitian chocolate.
