Journal of
Marketing Development and Competitiveness






Scholar Gateway


Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106) 



JOURNAL OF STRATEGIC INNOVATION AND SUSTAINABILITY


Big Data in the Decision-Making Processes of Football Teams Integrating a Theoretical
Framework, Applications and Reach


Author(s): Silvia Cacho-Elizondo, José-Domingo Lázaro Álvarez

Citation: Silvia Cacho-Elizondo, José-Domingo Lázaro Álvarez, (2020) "Big Data in the Decision-Making Processes of Football Teams Integrating a Theoretical Framework, Applications and Reach," Journal of Strategic Innovation and Sustainability, Vol. 15, Iss. 2, pp. 21-44

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This article explores the impact of the introduction of Big Data into the internal processes and decision making of football teams.

Among the main conclusions of this exploratory conceptual study, we could mention: the boom of data analysis in sports; the development of new technological devices that give rise to new and meaningful sources of information, being able to process, interpret, present, and share these data in real time; and the more and more constant implementation of scientific methods in the decision-making process, with the former being directly linked to the achievement of satisfactory results.