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JOURNAL OF STRATEGIC INNOVATION AND SUSTAINABILITY
It Isn’t Easy Being Green: Operationalizing Environmental Sustainability
Author(s): David Bechtold, Adam Melnick, Rebecca Prater, Jarrett Vigil
Citation: David Bechtold, Adam Melnick, Rebecca Prater, Jarrett Vigil, (2020) "It Isn’t Easy Being Green: Operationalizing Environmental Sustainability," Journal of Strategic Innovation and Sustainability, Vol. 15, Iss. 8, pp. 9-18
Article Type: Research paper
Publisher: North American Business Press
Abstract:
There are many perceived obstacles facing a company when trying to include sustainability initiatives into their operations. These perceptions range from the belief that the company cannot afford the initiative to that the initiative will be criticized by outside stakeholders who view it as nothing more than “greenwashing”. Using a hierarchal approach, the following paper presents a roadmap that allows businesses to not only financially afford green initiatives but ultimately embeds a mindset of sustainability into the culture of the organization.
