JOURNAL OF STRATEGIC INNOVATION AND SUSTAINABILITY

McDonald’s and the Triple Bottom Line: A Case Study of Corporate Sustainability

Author(s): Ben Rowley, Mark E. McMurtrey

Citation: Rowley Ben, McMurtrey Mark E.,(2016) "McDonald’s and the Triple Bottom Line: A Case Study of Corporate Sustainability," Journal of Strategic Innovation and Sustainability, Vol. 11, Iss. 1, p. 33-37

Article Type: Research paper

Publisher: North American Business Press

Abstract:

In the not too distant past, people would grow a significant portion of their own food. But in much of today’s developed economies, sustenance is simply bought at retail outlets. The supply chain management and its linkage to quality food production and innovation at McDonald’s will be examined. Specific examples of modifications in supply chain strategy as they extend into new market areas globally (in India) will be discussed. The efforts of the company to satisfy the demands of the triple bottom line will be addressed, including some basics of corporate responsibility, successes, and where problems still exist for McDonald’s.