JOURNAL OF STRATEGIC INNOVATION AND SUSTAINABILITY

Corporate Social Responsibility and Organizations Innovation Strategy

Author(s): Edgar Bellow

Citation: Edgar Bellow, (2012) "Corporate Social Responsibility and Organizations Innovation Strategy," Journal of Strategic Innovation and Sustainability, Vol. 8, Iss. 2, p. 37 - 45

Article Type: Research paper

Publisher: North American Business Press

Abstract:

In investigating the issues related to innovation and CSR, the 4CR multi-dimensional corporate

responsibility perspective is reviewed. The research question is from this conceptual model, how can

innovation and CSR be, related for innovative organizations? This paper will investigate Lekkerker's

theory that there are six types of CSR and innovation, and Doane's contention that in today's business

environment, CSR and innovation do not really exist. A new model of CSR, the Corporate Sustainability

and Social Responsibility for Innovation and creativity (CSSRIC) Model, is proposed. This model

represents a value chain for sustainable, socially responsible, ethical corporate governance emphasizing

innovation and creativity.