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JOURNAL OF STRATEGIC INNOVATION AND SUSTAINABILITY
Measuring Pre-Adoptive Behaviors Toward Individual Willingness to Use IT Innovations
Author(s): Edward D. Conrad, Michael D. Michalisin, Steven J. Karau
Citation: Edward D. Conrad, Michael D. Michalisin, Steven J. Karau, "Measuring Pre-Adoptive Behaviors Toward Individual Willingness to Use IT Innovations," Journal of Strategic Innovation and Sustainability, Vol. 8, Iss. 1, p. 81 - 92
Article Type: Research paper
Publisher: North American Business Press
Abstract:
This study explored some of the critical success factors at the individual level for usage of Personal Web Server (PWS) systems. We tested core assumptions from Diffusion Of Innovations (DOI; Rogers, 2003) theory for willingness to use new technologies, and used some key concepts from the Technology Acceptance Model (TAM; Davis, Bagnozzi, & Warshaw, 1989; Venkatesh, Speier, & Morris, 2002) to reinforce DOI. Statistical analyses revealed that relative advantage, complexity, and trialability were all significant predictors of willingness to use a new technology, and identified compelling interactions among these key DOI factors.
