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JOURNAL OF STRATEGIC INNOVATION AND SUSTAINABILITY
A New Small City Business Incubator: A Business Community’s
Attitudes and Desired Services
Author(s): Martha Mattare, Cathy Ashley-Cotleur, Christopher M. Masciocchi
Citation: Martha Mattare, Cathy Ashley-Cotleur, Christopher M. Masciocchi, "A New Small City Business Incubator: A Business Community’s Attitudes and Desired Services," Journal of Strategic Innovation and Sustainability, Vol. 8, Iss. 1, p. 46 - 56
Article Type: Research paper
Publisher: North American Business Press
Abstract:
To revitalize the downtown area, city officials in Hagerstown, Maryland proposed a unique incubator model that would house new ventures and provide services to existing businesses. Research on small business incubators has addressed success factors, trends, and economic outcomes related to start up businesses. This paper advances that research by expanding the idea of incubators to be centers for developing new and existing businesses in the depressed downtown center. In a needs survey of existing businesses, city leaders determined that the most critical business services that the proposed incubator could offer to all businesses are networking, marketing assistance, and training.
