Journal of

Marketing Development and Competitiveness

Scholar Gateway

Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

Alam-Yasin (p. 71-78)

Mattare-Monahan-Shah (p. 79-94)

Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF STRATEGIC INNOVATION AND SUSTAINABILITY

A Social-Cognitive Perspective on Firm Innovation

Author(s): Yang Xu

Citation: Yang Xu, (2011) "A Social-Cognitive Perspective on Firm Innovation," Journal of Strategic Innovation and Sustainability, Vol. 7, Iss. 1, pp. 1 - 11

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Innovation is the central value of economic behavior, and this paper proposes a social-cognitive

perspective for studying the sources of firm innovation. In the context of firm innovation, the cognitions of

top management teams or an entrepreneur shape the way they use the social structure available to them,

while the social structures influence the embedded actors’ cognitions and ultimately their strategic

actions. Managers and entrepreneurs form collaborative partnerships designed to achieve innovation and

competitiveness. During this dynamic social learning process, cognitive differences influence the

formation of social capital and its realized benefits. The impact of social capital on innovation can hardly

be evaluated without understanding individual cognitive characteristics first. By distinguishing between

cognitive structures, as well as social capital characteristics, and by investigating their effects on firm

innovation, this paper extends the literature on organization theory and innovation research.